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Data mining techniques : for marketing, sales, and customer relationship management

By:

Linoff, Gordon S

Contributor(s):

Berry, Michael J.A

Material type: Text

Text

TextPublication details: Indiana Wiley Publishing Inc. 2011Edition: 3rd edDescription: xl, 847 p; 23.5 cmISBN:

9780470650936

DDC classification:

658.802 LIN

Item type:

Book

Holdings ( 1 )

Holdings
Item type	Home library	Call number	Status	Date due	Barcode	Item holds
Book	LRC, IIT Indore 2nd Floor - General Stack	658.802 LIN (Browse shelf(Opens below))	Available		18909

Total holds: 0

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Previous	658.800285 WES Global electronic commerce : theory and case studies	658.802 BOS Eco-standards, product labelling and green consumerism	658.802 KIM Blue ocean strategy : How to create uncontested market space and make the competition irrelevant	658.802 LIN Data mining techniques : for marketing, sales, and customer relationship management	658.816 HIN Innovation in pricing : contemporary theories and best pratices	658.8270954 KAM Titan : inside India's most successful consumer brand	658.834 MOD Human orientation science	Next

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